Dive into The Street Food Company’s creative mind and discover what inspires us to create products that help chefs easily add incredible flavours to their menus.
The streets are the world’s biggest food lab. It’s where ideas evolve, traditions collide and some of the most exciting dishes are born. In our new Street Bites series, we explore what is happening on pavements and night markets around the globe. From the ingredients that shape traditional cooking and the classic dishes they create, to foodie hotspots, desserts and even a cheeky cocktail inspired by regional favourites.
In our first Street Bites book we head to North America, exploring the flavours of Mexico, the United States and Canada. Here is a taste:
THE LAY OF THE LAND
North America doesn’t eat quietly, it’s vast and full of history on the table. From casual diners and bustling food markets to refined restaurants and street-side stalls, the way people eat here reflects a continent built on scale, movement and flavour.
In Mexico City taquerias spill onto the pavement, tortillas puffing on hot metal plates while salsa stains paper napkins red and green. Over in Austin brisket smokes low and slow before being sliced to order, the aroma drifting down the street long before you reach the door. Los Angeles hums with queues outside food trucks serving birria tacos dripping with rich consommé, while along the Canadian coast shacks crack open fresh lobster tucked warm into buttered rolls and eaten with salty fingers by the water.
Eating out mirrors that same energy, whether it’s diners where coffee never stops flowing, Caribbean takeaways sending out jerk chicken slick with spice and smoke, or backyard gatherings that begin with a grill and end with music and drinks pulled from coolers. Migration has shaped every menu, layering Indigenous traditions with African, European, Asian and Latin American influences so naturally that the lines blur.
Flavour shifts with the landscape. In Oaxaca, dried chillies and toasted seeds are ground into sauces that simmer for hours until deep and complex. In Louisiana, gumbo bubbles thick with seafood and sausage ladled out steaming into deep bowls, while in New York a few city blocks can take you from a Jewish deli carving pastrami to a late-night pizza slice folded in half. Further north in Québec, French technique lingers in savoury pies, glossy sauces and maple-laced desserts built for colder days.
Street food runs through it all and sits comfortably beside neighbourhood restaurants and modern fast-casual spaces. The thread that ties it together is generosity, personality and food that’s bold, often messy but always social.
Want more? Download the free eBook and get inspired by the streets of North America.
Blog
Inspired by foodies destinations all around the globe, discover our range of exciting word food & flavours!
Inside you’ll learn more about each trend and simple recipes that show how to bring each idea to life using The Street FoodCompany range. The booklet is quick to read and easy to apply, giving you fresh inspiration for menus, seasonal updates and cost-effective upgrades.
We’ve got some exciting news to share. Last week we took home three wins at the Quality Food Awards. Our Sri Lankan Coconut Chicken Curry won Gold in the Ready to Cook category and our Cuban Mango Mojo Pulled Pork won Gold in the Meat category along with the title of Foodservice Product of the Year.
These awards recognise the care that goes into every one of our products. Carefully cooked sauces, slow cooked meats and quality ingredients. No shortcuts, no nasties. Just full-on flavour designed to work hard in your kitchen.
Creamy coconut, rich spices and tender chicken and potato. The recipe was inspired by a home cooked meal made for us by a friend's Sri Lankan grandmother, and it still carries that warmth and depth. Aromatic, vibrant and packed with flavour.
Premium pulled pork slow cooked with herbs, garlic and a bright mango twist. Our take on the classic Cuban Mojo Roast. Big flavour, soft texture and real versatility in the kitchen. No surprise it took home both Gold and Foodservice Product of the Year.
Vietnam’s street food is loud, fast and packed with flavour. From early morning until long after dark, the streets are buzzing with woks clattering, beers clinking and the constant hum of scooters weaving past food carts.
Up in Hanoi, mornings kick off with pho, alight fragrant noodle soup made with slow-cooked beef or chicken broth, fresh herbs and lime.It’s comforting, clean and full of depth. By lunchtime it’s all about bún cha, a smoky grilled pork served over cold rice noodles with loads of fresh herbs and a sharp tangy dipping sauce (Nuoc Cham). It’s messy, satisfying and best eaten perched on a tiny plastic stool with a cold beer in hand.
Further south in Hue, the royal city serves up refined little bites like bánh bèo, soft steamed rice cakes topped with dried shrimp, crispy shallots and a splash of fish sauce. The city of Da Nang brings heat and crunch with mì Quang, a bowl of turmeric-yellow noodles, tender pork, prawns, peanuts, crunchy rice crackers and just enough broth to bring it all together.
When night falls, Ho Chi Minh City turns the volume up. Neon-lit markets and street corners buzz with action inviting you to grab a grilled bánh tráng nuong, a grilled rice paper topped with egg, dried shrimp and spring onions. To finish it all off a delicious sticky rice with coconut milk and mung bean paste. Sweet, chewy and totally comforting usually eaten standing up while it is still warm in the hand.
Across the country, street food is built on balance between sweet, salty, sour, and spicy, all pulled together with a hit of umami and a fistful of fresh herbs. It’s bold, unforgettable and full of flavour!
Chef’s Edition Booklet
Dive into our partnership with Chef Thuy Pham, mouthwatering recipes, a taste of Vietnam’s bustling street food scene, product insights and more. Download Now!
Born in a small village in southern Vietnam, Thuy’s earliest memories are filled with the tantalising aroma of simmering broths, fresh garden herbs and home cooking that was all about heart and soul. After moving to London as a child she held onto those flavours, with each dish creating a delicious link back to home. Today she’s the founder of The Little Viet Kitchen, author of two acclaimed cookbooks and one of the UK’s leading voices in Vietnamese cuisine.
Chef’s Edition
Now, Thuy has teamed up with The Street Food Company for the Chef’s Edition, creating two bold, ready-to-use sauces and pastes that capture the flavours she grew up with and make it easy for chefs to do them justice in a busy kitchen.
Rooted in family tradition but built for modern kitchens, these two products bring the real deal. From a zesty dipping sauce to a rich, fragrant paste, they’re all about balance, freshness, and unmistakable Vietnamese soul. Made in the UK with top-quality ingredients, they’re big on flavour and ready to help you create exciting dishes to amp up your menus.
To celebrate this partnership, we’ve created an exciting booklet filled with mouthwatering recipes, a taste of Vietnam’s bustling street food scene and insights on how to make the most of our products.
For two decades, The Street Food Company has helped your taste buds travel and now we’re excited to share afresh new look that reflects the flavourful journey we’re taking you on.
From Mexico to Thailand, street food is where trends are born, flavours collide, cultures fuse and every bite tells a story. It’s where our ideas come to life, inspired by the people, recipes and buzzing streets that make each dish unforgettable.
IT'S ICONIC!
No matter where you are in the world, the little plastic stool is a true street food icon. It’s where people gather to savour local flavours, share stories, and soak up the buzz of the streets. Sometimes it’s a seat, sometimes a table, sometimes a helping hand for the vendor. Always simple, always practical and somehow, always there.
Street Soul!
From a serious obsession with global flavours to a deep love for the raw, fast moving world of street food, we don’t miss a beat when it comes to great food.
We always knew the big flavours and honest dishes found in street markets around the globe deserved a spot on every menu. That’s why we craft every product with care, using top-quality ingredients and staying true to the streets that inspired them. No shortcuts, no watered-down versions, just full-on flavour. From punchy marinades and mouth-watering ready meals to vibrant sauces and pastes, it’s all about bringing the soul of the street to your kitchen.
The Street Food Company – Inspired By The Streets
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