Dive into The Street Food Company’s creative mind and discover what inspires us to create products that help chefs easily add incredible flavours to their menus.
The streets are the world’s biggest food lab. It’s where ideas evolve, traditions collide and some of the most exciting dishes are born. In our new Street Bites series, we explore what is happening on pavements and night markets around the globe. From the ingredients that shape traditional cooking and the classic dishes they create, to foodie hotspots, desserts and even a cheeky cocktail inspired by regional favourites.
In our first Street Bites book we head to North America, exploring the flavours of Mexico, the United States and Canada. Here is a taste:
THE LAY OF THE LAND
North America doesn’t eat quietly, it’s vast and full of history on the table. From casual diners and bustling food markets to refined restaurants and street-side stalls, the way people eat here reflects a continent built on scale, movement and flavour.
In Mexico City taquerias spill onto the pavement, tortillas puffing on hot metal plates while salsa stains paper napkins red and green. Over in Austin brisket smokes low and slow before being sliced to order, the aroma drifting down the street long before you reach the door. Los Angeles hums with queues outside food trucks serving birria tacos dripping with rich consommé, while along the Canadian coast shacks crack open fresh lobster tucked warm into buttered rolls and eaten with salty fingers by the water.
Eating out mirrors that same energy, whether it’s diners where coffee never stops flowing, Caribbean takeaways sending out jerk chicken slick with spice and smoke, or backyard gatherings that begin with a grill and end with music and drinks pulled from coolers. Migration has shaped every menu, layering Indigenous traditions with African, European, Asian and Latin American influences so naturally that the lines blur.
Flavour shifts with the landscape. In Oaxaca, dried chillies and toasted seeds are ground into sauces that simmer for hours until deep and complex. In Louisiana, gumbo bubbles thick with seafood and sausage ladled out steaming into deep bowls, while in New York a few city blocks can take you from a Jewish deli carving pastrami to a late-night pizza slice folded in half. Further north in Québec, French technique lingers in savoury pies, glossy sauces and maple-laced desserts built for colder days.
Street food runs through it all and sits comfortably beside neighbourhood restaurants and modern fast-casual spaces. The thread that ties it together is generosity, personality and food that’s bold, often messy but always social.
Want more? Download the free eBook and get inspired by the streets of North America.
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Inspired by foodies destinations all around the globe, discover our range of exciting word food & flavours!
Inside you’ll learn more about each trend and simple recipes that show how to bring each idea to life using The Street FoodCompany range. The booklet is quick to read and easy to apply, giving you fresh inspiration for menus, seasonal updates and cost-effective upgrades.
We’ve got some exciting news to share. Last week we took home three wins at the Quality Food Awards. Our Sri Lankan Coconut Chicken Curry won Gold in the Ready to Cook category and our Cuban Mango Mojo Pulled Pork won Gold in the Meat category along with the title of Foodservice Product of the Year.
These awards recognise the care that goes into every one of our products. Carefully cooked sauces, slow cooked meats and quality ingredients. No shortcuts, no nasties. Just full-on flavour designed to work hard in your kitchen.
Creamy coconut, rich spices and tender chicken and potato. The recipe was inspired by a home cooked meal made for us by a friend's Sri Lankan grandmother, and it still carries that warmth and depth. Aromatic, vibrant and packed with flavour.
Premium pulled pork slow cooked with herbs, garlic and a bright mango twist. Our take on the classic Cuban Mojo Roast. Big flavour, soft texture and real versatility in the kitchen. No surprise it took home both Gold and Foodservice Product of the Year.
Vietnam’s street food is loud, fast and packed with flavour. From early morning until long after dark, the streets are buzzing with woks clattering, beers clinking and the constant hum of scooters weaving past food carts.
Whether you’re a seasoned foodie or a foodservice professional, we can all agree that Vietnamese cuisine has a lot more to it than meets the eye. Behind those busy food carts and steaming bowls is a food culture built around bold flavours, fresh ingredients and some seriously clever combinations.
What makes Vietnamese street food so unique?
Vietnamese cuisine is hugely regional and that’s part of what makes exploring the food so fun.
The flavours, ingredients and dishes change as you travel through the country. Hanoi has its own classics, Hue brings its own style and central Vietnamese specialities, while the south has a distinct food culture of its own.
Street food is also deeply woven into everyday life. Many dishes are cooked to order, often with fresh herbs, dipping sauces and condiments that let you adjust the final balance yourself.
A regional breakdown of Vietnamese street food
Northern Vietnam
Up in Hanoi, mornings kick off with pho, a light, fragrant noodle soup made with slow-cooked beef or chicken broth, fresh herbs and lime. It’s comforting, clean and full of depth. By lunchtime it’s all about bún cha, a smoky grilled pork served over cold rice noodles with loads of fresh herbs and a sharp, tangy dipping sauce (Nuoc Cham). It’s messy, satisfying and best eaten perched on a tiny plastic stool with a cold beer in hand.
Central Vietnam
In Hue, the royal city serves up refined little bites like bánh bèo, soft steamed rice cakes topped with dried shrimp, crispy shallots and a splash of fish sauce. The city of Da Nang brings heat and crunch with mì Quang, a bowl of turmeric-yellow noodles, tender pork, prawns, peanuts, crunchy rice crackers and just enough broth to bring it all together.
Southern Vietnam
When night falls, Ho Chi Minh City turns up the volume. Neon-lit markets and street corners buzz with action, inviting you to grab a grilled bánh tráng nuong, a grilled rice paper topped with egg, dried shrimp and spring onions. To finish it all off, a delicious sticky rice with coconut milk and mung bean paste. Sweet, chewy, and totally comforting, it's usually eaten standing upwhile it is still warm in the hand.
The essential flavours and herbs of Vietnamese street food
Across the country, street food is built on a balance between sweet, salty, sour and spicy, all pulled together with a hit of umami and a fistful of fresh herbs. It’s bold, unforgettable and full of flavour!
The four pillars of flavour
To understand Vietnamese street food, you have to look at how vendors balance four fundamental flavour pillars.
Sweet
First up, sweetness. Sugar plays a big part in Vietnamese cooking and depending on the dish you’ll find everything from everyday white sugar to palm sugar and rock sugar. It’s rarely there just to make something sweet either. It helps balance salty, sour and spicy flavours and brings everything together.
Salty
Fish sauce is a real workhorse in Vietnamese cooking, bringing saltiness and a deep hit of umami at the same time. Soy sauce and sea salt are also used, depending on the dish. Together, they add depth and help give Vietnamese dishes that moreish savoury quality.
Sour
Lime, rice vinegar and tamarind bring that sharp, fresh hit that cuts through richer flavours and keeps everything feeling balanced. You’ll find it in dipping sauces, marinades, soups and noodle dishes, often working alongside sweetness and salt to give Vietnamese food that distinctive kick.
Spicy
Fresh chillies, chilli pastes and chilli sauces all make an appearance in Vietnamese food, bringing anything from a gentle warmth to a serious kick. You’ll often find chilli alongside lime, garlic or fish sauce, adding heat while helping build that sweet, sour and salty balance.
The herbs used in Vietnamese food
Fresh herbs are a big part of Vietnamese cooking, adding fragrance, freshness and texture to everything from steaming bowls of phở to grilled meats and noodle dishes.
Thai basil brings a distinctive anise-like aroma and is often served alongside phở. Coriander adds a fresh, citrusy note, while Vietnamese coriander, or rau răm, brings a more peppery, spicy edge. Then there’s fish mint, or diếp cá, with its distinctive tangy, almost fishy flavour. Definitely one for the more adventurous.
And they’re not just there for decoration. A handful of fresh herbs can completely change the flavour of a dish.
Our list of must-try Vietnamese street food
these are the exact street-side bites we would hunt down first. The legendary dishes that will leave lasting memories of taste etched into your palate.
Phở Bò (beef noodle soup): Flat rice noodles and sliced beef in a fragrant, slow-cooked broth, typically spiced with ingredients such as cinnamon, star anise and ginger.
Bún Chả (grilled pork with rice noodles): Chargrilled pork served with rice vermicelli, fresh herbs and a sweet, sour and savoury dipping sauce. Smoky, fresh and seriously moreish.
Bánh Mì (Vietnamese street sandwich): A crisp baguette filled with combinations of meat, pickled vegetables, cucumber, herbs, chilli and sauces. Crunchy, savoury and packed with contrast.
Mì Quảng (turmeric-coloured rice noodles): A central Vietnamese noodle dish often made with pork, prawns, herbs and peanuts, with just enough broth to bring everything together. A crispy rice cracker on the side adds even more texture.
Bánh Bèo (steamed savoury rice cakes): Small steamed rice cakes from Huế, usually topped with savoury ingredients such as shrimp, spring onion and crunchy toppings, then finished with fish sauce.
Bánh Tráng Nướng (often called Vietnamese pizza): Rice paper grilled until crisp, then topped with ingredients like egg, spring onion, dried shrimp and chilli. Street food doesn't get much crunchier than this.
Cơm Tấm (broken rice): A southern Vietnamese favourite made with broken rice, often served with grilled pork and accompaniments like steamed egg, pickles and nước chấm.
Chè (Vietnamese sweet dessert): Chè isn't one single dessert, but a whole family of sweet dishes. A combination of beans, fruit, jellies, tapioca, sticky rice and coconut milk, served hot or cold depending on the dish.
Bring the Vietnamese street food flavours to your kitchen
At The Street Food Company, we’re obsessed with bold flavour combinations and finding ways to put them to work in a professional kitchen. Bringing Vietnamese-inspired dishes to your menu doesn’t mean starting from scratch or spending hours simmering pots. Our ready-to-use sauces and pastes give chefs a quick and consistent way to bring those flavours into different dishes.
That’s the thinking behind our Chef’s Edition Vietnamese sauces and pastes, created with Vietnamese chef Thuy Pham. Our range includes Vietnamese Lemongrass Sate Paste and Vietnamese Zesty Lime Sauce - Nuoc Cham.
The Lemongrass Sate Paste can be used as a marinade for grilled meats and seafood, stirred through noodles or mixed into dressings and sauces.
Our Zesty Lime Sauce - Nuoc Cham brings together garlic, lime and fish sauce for a bright, punchy finish. Use it as a dipping sauce, with grilled meats or as part of a dressing.
And that’s where it gets interesting. Start with the flavour and take it wherever your menu needs it to go. Need help choosing the right product, or looking for more recipes and inspiration? Get in touch and we’ll help get you moving in the right direction.
Chef’s Edition: Vietnamese flavour with Thuy Pham
We teamed up with Thuy Pham, founder of Little Viet Kitchen, to explore the flavours of Vietnamese street food and turn them into products that work in professional kitchens. Together, we created two ready-to-use Vietnamese sauces and pastes, along with a Chef’s Edition booklet packed with recipes, product inspiration and ideas from Vietnam’s street food scene.
There’s plenty in there to get you started, from dishes and flavour combinations to different ways to put the products to work.
Born in a small village in southern Vietnam, Thuy’s earliest memories are filled with the tantalising aroma of simmering broths, fresh garden herbs and home cooking that was all about heart and soul. After moving to London as a child she held onto those flavours, with each dish creating a delicious link back to home. Today she’s the founder of The Little Viet Kitchen, author of two acclaimed cookbooks and one of the UK’s leading voices in Vietnamese cuisine.
Chef’s Edition
Now, Thuy has teamed up with The Street Food Company for the Chef’s Edition, creating two bold, ready-to-use sauces and pastes that capture the flavours she grew up with and make it easy for chefs to do them justice in a busy kitchen.
Rooted in family tradition but built for modern kitchens, these two products bring the real deal. From a zesty dipping sauce to a rich, fragrant paste, they’re all about balance, freshness, and unmistakable Vietnamese soul. Made in the UK with top-quality ingredients, they’re big on flavour and ready to help you create exciting dishes to amp up your menus.
To celebrate this partnership, we’ve created an exciting booklet filled with mouthwatering recipes, a taste of Vietnam’s bustling street food scene and insights on how to make the most of our products.
For two decades, The Street Food Company has helped your taste buds travel and now we’re excited to share afresh new look that reflects the flavourful journey we’re taking you on.
From Mexico to Thailand, street food is where trends are born, flavours collide, cultures fuse and every bite tells a story. It’s where our ideas come to life, inspired by the people, recipes and buzzing streets that make each dish unforgettable.
IT'S ICONIC!
No matter where you are in the world, the little plastic stool is a true street food icon. It’s where people gather to savour local flavours, share stories, and soak up the buzz of the streets. Sometimes it’s a seat, sometimes a table, sometimes a helping hand for the vendor. Always simple, always practical and somehow, always there.
Street Soul!
From a serious obsession with global flavours to a deep love for the raw, fast moving world of street food, we don’t miss a beat when it comes to great food.
We always knew the big flavours and honest dishes found in street markets around the globe deserved a spot on every menu. That’s why we craft every product with care, using top-quality ingredients and staying true to the streets that inspired them. No shortcuts, no watered-down versions, just full-on flavour. From punchy marinades and mouth-watering ready meals to vibrant sauces and pastes, it’s all about bringing the soul of the street to your kitchen.
The Street Food Company – Inspired By The Streets
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